Put the Internet to Work for You with Targeted Spa Marketing
Target your ideal clients wherever they are and build your business with online spa marketing.
You can see her out there. She’s the perfect fit for your spa. She’ll love the services, the attention. She cares about her health and will appreciate your services. She has the money and will surely become a regular client who will give you great referrals.
She’s out there now considering joining a spa. She’s going online and check out websites to see what’s in the area.
And she won’t find your spa website.
Because it’s buried on page 5 of search results.
Even if she could find it, you cringe at what she’ll see. 3 years out-of-date, your website actually makes your spa look unappealing. And hopefully she’s not searching on her mobile phone, because she won’t be able to make anything out at all.
You’re losing her business.
But you’ve been busy. Last time you did a website design project it took months as was a royal pain in the ass. Google search? How do you even get there?
How much more profitable would you be:
- With a website that really represented the relaxation, beauty and quality of your spa?
- If your website consistently ranked on page 1 on searches for spas with your target audience?
- If your website did a robust job of persuading site visitors to contact you so they become clients?
- If your marketing efforts were refined over time so you knew you were besting your competition?
In the internet age, you’d be a lot more profitable.
Spa Marketing 360® is an all-in-one, online marketing and website design solution that will get you on top of search. We’ll direct highly targeted traffic to a website that entices visitors and persuades them your spa is the one for them – a spa website that looks great on mobile devices. And we’ll analyze your marketing data to make sure your getting great ROI and that your staying ahead of you’re competition.
Nowadays, you are either on page 1 of search with a website that converts visitors, or you’re losing business to whoever is.
Your ideal clients are looking for you. Make sure they can find you with Spa Marketing 360®.
Before you start marketing your spa, answer the seven essential questions below. These connect to the basic marketing challenges every business must overcome.
- Who is your target audience? Who are you trying to reach?
- How will you make this audience aware of you? How will they find you when they have an active need?
- What’s your story? How do you connect with people emotionally?
- What is your unique sales proposition? How are you better than your competition?
- What concerns or objections will you have to overcome to get people to try your spa?
- How is your timing? How will you nurture leads that take longer to make a decision?
- How will you develop your reputation? What will clients tell their friends about you?
If you haven’t asked and answered these fundamental questions about your spa’s marketing and advertising, all the data you can gather on your marketing will be like trying to improve someone’s health without knowing their diet.
If you’re having trouble, contact an experienced spa marketing consultant. Before you can refine your marketing, you have to get the fundamentals down.
Spas are known for the physical health benefits they offer. But increasingly, people who go to spas want to enhance their mind/body connection. Address these needs in your spa marketing and advertising messages and you’ll get clients who seek mindfulness.
In marketing, differentiating yourself from the competition is vital – and by no means easy.
For spas, the competition is greater than ever. Small studios with Yoga and Pilates instructors are popping up everywhere. Large chains like Massage Envy are convenient and affordable. Local recreation centers boast fine saunas, fitness classes, and pools.
Making your spa’s exclusivity can be difficult when the services you offer are widely available.
To draw in new clients, some creative thinking is in order. Deep contemplation.
One of the biggest trends in the wellness industry is how physical fitness translates into a calmer, sharper mind. The benefit people seek is not just physical fitness, but a mental fitness that helps the cope with the stresses of modern life.
This isn’t all that surprising. We’re on information fueled, technology-driven, multitasking overload. In fact, hitting the gym – or even finding time to schedule Yoga – is just another task we try to squeeze in.
The Dalia Lama even brought it up at the Global Spa and Wellness Summit. where he said:
“A healthy mind is the key to true happiness…We spend so much energy on physical health and hygiene—but we need to spend more on mental hygiene and the ‘hygiene’ of emotion.”
Use Mindfulness as a Benefit
In sales, it’s well known that people buy benefits, they don’t buy product features.
A spa may have first-rate facilities, but that’s not what people really buy. They buy the opportunity to relax. To unwind. To squeeze the stress out of their bodies like dirty water out of a sponge.
They buy feeling healthy. A physical glow people notice. Energy. Good sleep. The sense that they’re staving off disease and extending their lives.
They buy getting pampered. Feeling exclusive.
And with current trends, they’ll buy mindfulness. The ability to remove clutter from their mind and enjoy the moment. The mental strength to manage modern stress. The chance to re-wire their brains to be less anxious and more creative.
One of the ways you can differentiate your spa experience is by focusing on the benefit of mindfulness.
Use your website content to present mindfulness as a benefit of your spa experience. You approach could include:
- Pain-aversion. Avoidance of pain is a powerful motivator. You can frame the benefits of your spa treatments around avoiding stress, lack of focus, and multitasking burn-out.
- Improved relationships. Mindfulness helps us focus on the people we’re with. It helps us experience and appreciate happiness.
- Creativity. Mindfulness is a colossal factor with creativity. A fit body and mind controls anxiety and fosters its own creativity.
- Spirituality. You don’t have to talk ideology or religion. Simply that the healthful elements of spa treatments free body and mind to better understand that which is greater than our individual selves.
The website content you create can be everything from homepage headlines to detailed blog articles. Mindfulness is a content theme you can use across your website.
You can also use mindfulness content for SEO purposes. For example, you could have a blog article optimized for the phrase “natural ways to improve sleep”, then talk about mindfulness and the benefits your spa offers in this area. This allows you to target an audience that might otherwise not consider joining a spa.
Anyone can go to a steam sauna in the local rec center. You spa has to communicate a higher level of benefit to draw in new clients. Be mindful.